The Insights product category consists of Cash Flow Analysis, Risk Check and Marketing Signals.
Tailor your consumer products to the right audience
Understanding your customers and their financial behaviors is key to provide valuable products. finleap connect helps you collect the information with the right perspective. Whether your customer is facing an evolving family situation, recently changed jobs or is facing a major life event, we optimize your product market fit by leveraging our analytical capabilities.
Cash Flow Analysis: Analysing an account’s cash flow profile to gain insights about incomes, recurring costs, consumption behavior and the average financial cushion. Using our multi-account aggregation, the analysis can include the cash flow for a customer’s different accounts and provides a holistic understanding of the true financial situation.
Risk Check: Detecting specific risk signals like chargebacks, debt collection or even gambling habits, our machine learning engine provides valuable input for any risk model or scoring engine.
Marketing Signals: Financial transactions can tell a rich story about an individual’s consumption behavior. Understanding specific spending habits as well as financial well-being details enables appropriate product targeting.
Cash Flow Analysis
We believe… a customer’s bank account is the richest source of information available about the individual.
The problem… it is hard to detect and aggregate relevant information, including understanding actual cash flows.
Our solution… provides a comprehensive overview of a person’s financial habits by analysing incomes, recurring payments, wealth indicators and spending habits.
We believe… financial transactions provide deep insights about the financial habits of a person.
The problem… to detect specific risk signals before making decisions about credit lines or loans.
Our solution… uses machine learning to detect with high accuracy all relevant risk signals like overdrafts, debts or addictive consumer behaviour.
We believe… financial transactions provide deep insights about a customer’s consumption habits.
The problem… understanding whether a tailored product offering resonates with a target audience.
Our solution… is to provide a comprehensive overview of a customer’s financial situation and consumption preferences.
The modular product structure makes it quick and easy for you to add relevant financial services to your existing application, product and service range.