Bringing Financial Transactions to Life – Introducing Our New Product Structure

We believe that every brand today is focused on driving customer engagement by embedding financial services. Just over the past year, the digitization of customer interactions has been accelerated by several years. This accelerated digitization and increased adoption across Europe has led not just by traditional financial services incumbents, but by brands across the digital spectrum. 

To power this new wave of innovation, brands need to be able to tap into modular offerings and work with highly agile fintech partners. 

Our mission at finleap connect is to bring financial services to life by understanding how customers transact and interact. By connecting a highly interdependent, yet fragmented, landscape created by the open banking revolution, we drive value to our partners, building on our market leading connectivity to high quality financial data. 

Our new product layer structure

The diversity of brands eager to embed financial services requires a new and integrated approach. Our “full-stack” B2B2C platform addresses brand needs with digitally native, mobile-first “customer transactions” with three layers:

  • Customer Interaction Layer
  • Data & Analytics Layer 
  • Financial Transactions Layer

Our products are supported by an enterprise-ready tech platform that is highly secure and BaFin approved, enabling partners at all stages of their growth. 

Customer Interaction Layer

Modular, branded products that power meaningful customer interactions

High quality customer interactions are the basis for the success of any brand. Open banking offers an opportunity to increase customer touchpoints and gain the insights necessary to enrich the customer experience. 

  • Customer Onboarding
    • Gateway to access financial services through frictionless onboarding
  • Financial Home
    • Manage and interact with all your finances in one place
  • Advisory Suite
    • Empower financial advisors for higher value customer relationships

Illustrative Use Case

Company X wants to launch its own digital bank offering. Partners would take our off-the-shelf banking app, and could also integrate our Switch Kit to make the transition for new customers painless. Over time, this new bank can generate valuable insights based on switch and transaction data and to offer additional products and services, including credit or wealth management. 

Data & Analytics

Integrate financial transactions through powerful insights that drive engagement 

  • Enrichment
    • Extract contextualized information to enliven customer interactions
  • Risk Management
    • Advanced analytical techniques incorporating alternative data
  • Insights
    • Unlocking financial transaction data with cutting-edge data science 

As connectivity to financial data is increasingly commoditized, an important way to add values to partners is by providing insights based on billions of data points and years of proprietary experience.

Illustrative Use Case

This layer not only provides a data-driven and analytics basis for the Customer Interaction Layer, it also offers other products that can be combined with any customers’ current offering, such as risk scoring, contract recognition, account aggregation etc. 

Financial Transactions Layer

Compliant and secure access to financial data that is the essential foundation for any financial product

  • Account Services
    • Holistic information and overview of accounts
  • Payments
    • Easy initiation of payments
  • Identity
    • Next-generation identification tools to integrate with core offerings 

The Financial Transactions layer provides fast, compliant access to customers’ bank accounts and offers the source transaction data for other connect products. 

Illustrative Use Case

A partner eager to show customers their full financial profile would tap into our Account Services to retrieve this information. To support identity verification, the partner could leverage our payments tools in place of chunky “videoident” processes. 

What does this mean for our partners? 

By enabling the “full-stack”, finleap connect becomes the preferred and long-term partner for brands evolving their financial services offerings. And by investing in our analytics capabilities, our vision is to help partners transform the way they store, analyze and leverage data for insights. 

Why should companies choose finleap connect? With our new product structure, we are establishing ourselves as a unique provider of a full-stack financial services platform – and there are many added benefits to such a platform. 

“Full-stack” B2B2C enablement for brands: largest European open banking product platform addresses brand needs with digitally native, mobile-first “customer transactions””

finleap ecosystem advantage: We possess the ability to tap into category leaders across key financial services verticals including banking, insurance and wealth management. 

European footprint: initial steps taken to establish finleap connect as Europe’s preferred financial services partner through superior products and local market knowledge

Enterprise ready tech platform: highly secure, BaFin approved and infinitely scalable to support partners across all stages of growth

Our new goal? Bringing financial transactions to life. 

Interested in becoming a finleap connect partner? Reach out to our team today! 


How to reach the top of the digital wallet

Several weeks ago, we announced our partnership with Solarisbank AG and VR-Bank Bad Salzungen Schmalkalden e.G. to bring the VR-Perfekt Fankarte to life ⚽️ The Fankarte is just one of many real-life examples of how #embeddedfinance can enable brands to create a tailored payment experience for their customers. But how can brands leverage embedded finance to reach the top of the digital wallet? This we answered together with Solarisbank in this Insights Blog article.

Read More

20 Years of Girl’s Day – Interview with Payment & Banking

In Germany, April 22nd, 2021, marked the twentieth anniversary of the nationwide campaign day, Girl’s Day (Mädchen-Zukunftstag). To mark this special occasion, Christina Cassala from German fintech blog Payment & Banking asked several leaders in the fintech industry about the importance of the day, as well as what their companies are doing to support the next generation of female fintech leaders. Among those interviewed was our Chief Risk Officer, Dr. Lea Maria Siering. 

Read More

Smartphone Finance Apps – What are they really capable of?

This year, Capital Magazin analyzed and published an extensive study on the functionality of financial apps. To this end, the study asked a very important question: What can these apps really do? We asked our Chief Commercial Officer, Andreas Reuß, this very question. 

Read More